Marketplace advertising requires more than activating a campaign and selecting a daily budget. Campaign performance depends on product selection, listing quality, pricing, inventory, margins, targeting options, competition, account history and the commercial strength of each offer. X3 Agency manages sponsored campaigns for companies that already have an active seller account and published products but need a specialized team to organize, monitor and optimize their advertising.
We evaluate the advertising account, published products, prices, margins, inventory, listing quality and previous campaign history. Based on this information, we define the campaign structure, select the products to advertise, organize the available targeting options and distribute the advertising budget according to the commercial priorities approved by the client.
After the campaigns are launched, we monitor spending, clicks, sales, conversion rates, advertising costs, attributed revenue and product-level performance. Budgets, bids, campaigns and advertised products are adjusted according to the available data and the client’s commercial priorities.
Structured Campaign Management From Planning to Optimization
We review the advertising account, active campaigns, historical performance, tracking setup, product eligibility and budget allocation. This process helps identify inefficiencies, missing configurations and opportunities to build a clearer, more organized and effective advertising structure.
We evaluate products based on price, margin, inventory, listing quality, competitiveness and previous performance. This helps identify which offers are ready for advertising, which have stronger potential and which may require adjustments before receiving additional promotional investment.
We organize campaigns, product groups, objectives, targeting options and naming conventions based on the advertising tools available in each marketplace. The structure is designed to simplify management, improve visibility and support ongoing optimization and performance analysis.
We research and manage keywords, search terms, product targeting, audience options, placements and negative targeting whenever these tools are available. The strategy is adjusted according to marketplace resources, campaign objectives and observed advertising performance.
We distribute budgets, adjust bids, reduce inefficient spending and prioritize stronger campaigns and products. Advertising funds are optimized based on performance, while significant budget increases or strategic changes remain aligned with the client’s approved investment limits.
We monitor spending, clicks, sales, conversion rates, advertising costs, attributed revenue and return on investment. Periodic reports highlight key results, optimizations completed, performance changes and the main priorities recommended for the next advertising period.
The objective is not simply to spend the available budget. Before increasing investment, it is necessary to understand whether the advertised product has a competitive price, sufficient margin, available inventory, a complete listing and the ability to convert qualified traffic. X3 Agency connects campaign management with product-level analysis. We monitor where the budget is being used, which products generate sales, which campaigns require adjustment and where investment should be reduced or redirected. The service costs US$1,500 per month, per marketplace advertising account, with a minimum agreement of six months. The advertising budget is paid separately and is not included in the management fee.
Identify which products deserve more investment, which campaigns require adjustment and where your advertising budget is producing stronger results.
Marketplace Advertising: Common Questions and Clear Answers
Clear costs, no surprises, full transparency in every project.
Marketplace ads management includes the advertising account review, historical campaign analysis, product eligibility review, campaign planning, campaign creation, campaign configuration, product selection, budget distribution and bid management.
When the advertising tools are available, the service can also include keyword analysis, search-term analysis, product targeting, audience targeting, placement management, negative targeting and campaign segmentation.
X3 Agency also monitors spending, clicks, conversions, attributed sales, advertising costs, return and product-level performance. Campaigns, budgets, bids and advertised products are adjusted according to the available data.
The investment is US$1,500 per month, per marketplace advertising account, with a minimum agreement of six months.
This amount covers planning, campaign creation, monitoring, optimization, analysis and reporting performed by X3 Agency.
No. The advertising budget is the amount used by the marketplace to display sponsored products and generate impressions or clicks.
The media budget is paid separately by the client directly to the advertising platform. The US$1,500 monthly fee covers the professional management of the campaigns.
Yes. Marketplace ads management can be contracted separately by companies that already have an active and approved seller account, published products, complete product information, competitive prices, available inventory and operational capacity to process orders.
The company must also have sufficient product margin and a separate budget for the advertising investment.
In this format, X3 Agency manages the paid campaigns but does not assume full management of the seller account, product catalog or daily marketplace operation.
The recommended budget depends on the number of products, product prices, margins, level of competition, sales objectives and advertising history.
X3 Agency evaluates the operation and recommends an initial budget according to the available products and commercial structure.
The final budget is approved and paid by the client.
No. The client must provide the images, videos, product information and other creative materials required for the campaigns.
X3 Agency may review the available materials and recommend changes, but photography, graphic design, image editing, video recording, video editing and content production are not included in the standard ads management service.
No. Advertising results depend on product demand, price, margin, competition, listing quality, reviews, inventory, creative materials, seasonality, account history and the available advertising budget.
X3 Agency manages and optimizes the campaigns based on the available data, but cannot guarantee a fixed return, number of sales or revenue amount.
Marketplace ads management does not include the advertising budget, seller account setup, product registration, product title creation, product description creation, complete catalog optimization, full marketplace account management or continuous operational management.
The service also does not include organic content production, product photography, image creation, image editing, professional retouching, video creation, video recording, video editing, website development, landing page development, customer service, order processing, inventory purchasing, physical inventory control, invoice issuance, shipping, fulfillment or return processing.
Affiliate fees, partner commissions, product samples, sample shipping, external software subscriptions, ERP subscriptions, connector fees, legal services, accounting services and tax services are also not included.
Tell us about your products, current campaigns, monthly advertising budget, margins and primary performance challenges.
X3 Marketing helps brands grow through SEO, Google Ads, Meta Ads, and content. We achieve measurable results with clarity, transparency, and care.
X3 agency is a registered DBA of RGC Marketing Group LLC
